by Serena Reza | Business planning, business success, Money, Not for Profit, Profit
Are you sure that you’ve priced your products well? Or maybe you’re at the beginning of your business journey and you’re wondering what the best way to do it is. This blog will teach you how to price your products based on different pricing strategies so that...
by Serena Reza | Budgeting, Business, Business growth, Business performance, business success, Financial Planning, Money, Profit
What is profit? We can define profit as “a financial gain, the difference between the amount earned and the amount spent”. Making a profit is essential for any business. There are several important elements that make up your business story – some more important...
by Serena Reza | Budgeting, Business, business advice, Business growth, Business planning, business success, Business survival, Cash flow
Decision making when things are calm is not the same as decision making under uncertainty. Because when it’s business as usual, you pretty much just follow the strategy laid out in your business plan, and take action that you’ve planned out beforehand. But...
by Serena Reza | Break even, Budgeting, Business, business advice, Business growth, Business performance, Business planning, business success, Business survival, Profit
To understand break even, you first need to know the components involved with business activity. But how do you find out what your business requires to break even? What is break even in business? Your business breaks even when your sales cover all your costs...
by Serena Reza | Budgeting, Business planning, business success, Cash flow, Financial Planning, Financial projections
A DIY cashflow forecast in Microsoft Excel. Sound interesting? Then read on: Perhaps not because you aren’t as comfortable dealing with numbers. But, this blog (and vlog) is here to show you that it isn’t scary at all. Especially when someone guides you every...
by Serena Reza | business advice, Business performance, Business planning, business success, Business survival
How to avoid undercapitalization and what it is, is the topic of this video and blog. It’s when the company hits a financial brick wall. But, let’s take a more step-by-step approach and explain everything so it’s easy to understand. In this blog (and vlog), you...